Professional Summary
Creative Multimedia Journalist with ten years of experience creating stories for TV stations and new media outlets. Adept at photos and video editing, in addition to the superior knowledge of Adobe Suite and working towards strict deadlines, with a long track record in writing and producing content published on various platforms targeting specific audiences.
Skills
| Content Creation Storytelling Lower thirds, MOGRT Expert Visual infographics and reports creation | Graphic and motion graphic design Sound editing proficiency Digital assets and libraries expert Adobe Creative Suite expert |
Work History
Multimedia Journalist, 02/2023 to Current
MBC Group – AlArabiya Business – Dubai, UAE
Content Creator, 05/2020 to 02/2023
Clacket Media FZ LLC – Abu Dhabi, UAE
- Prepare an annual plan for online presence and activities for YouTube, Facebook, Instagram, and Twitter.
- Building capacities for the team and training them to handle all visual templates to fasten the workflow.
- Worked with the graphic department team to prepare templates, on a daily basis workflow.
- Implemented, planned, and made high-profile video reports to publish on social media.
- Verified the final cut content to fit the brand guideline, visual identity, and editorial policy.
- Mentored the graphic department and the editorial team on storytelling styles with various examples to turn the event into a story.
- Participated in brainstorming meetings to come up with new ideas, techniques, and methods.
Freelance Designer and Social Media Editor, 12/2017 to 12/2020
RNW Media – Hilversum, Netherlands
- Worked with the editorial team to develop, produce and edit content for broadcasting including promo creation, digital content, marketing content, and concept generation
- Edited content in real-time at events to deliver high-quality media content within short timeframes
- Edited motion design and visual effects to engage audiences and network brand identities
- Participated in creative meetings to assist in developing ideas and defining project deadlines
- Edited Motion Graphic videos for digital distribution by managing graphics, sound, and music mix
- Demonstrated ability to understand Organization vision and maintain alignment with vision throughout the editing process
- Performed post-production work, including assembling raw material, editing sound and sequences and providing final product within time constraints
- Worked with teammates to resolve restrictions in Syria, improve operations and provide exceptional solutions
Social Media Manager and Graphic Designer, 09/2017 to 02/2020
Shebbak Souri Social Media Platform – Damascus, Syria
- Curated and segmented content editorial to increase engagement and social media growth
- Ensured successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets
- Engaged online audiences by placing a strong focus on content and responding to inquiries and comments timely and knowledgeably
- Created and facilitated photography online contests to retain members and attract new members
- Increased customer engagement through social media platforms such as Facebook, Instagram, and YouTube.
- Monitored online presence of Shebbak Souri brand to engage with users and strengthen customer relationships
- Used Google Analytics, and Facebook Insights to analyze conversion rates across multiple digital channels
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
- Analyzed competitor pages to keyword opportunities
- Drove brand awareness 80% by developing offline marketing campaigns
- Analyzed and reported social media and online social awareness campaign results
- Managed team of three members to generate original content and moderate online community members
- Created videos, designs, info-graphics and managed multiple social media platforms to strengthen company reputation
- Coordinated, created and scheduled content, designs and periodic updates to Shebbak Souri social media platforms
- Put together videos for social media, advertising, and informational purposes.
Teacher Assistant, 01/2017 to 06/2019
Damascus University (Faculty of Media) – Damascus, Syria
- Instruct students individually and in groups, using various teaching methods such as lectures, discussions, and demonstrations.
- Establish clear objectives for all lessons, units, and projects and communicate those objectives to students.
- Prepare materials and classrooms for class activities.
- Prepare, administer, and grade tests and assignments to evaluate students’ progress.
Multimedia Journalist, 11/2015 to 08/2017
Sham FM Radio Station – Damascus, Syria
- Pitched stories to editorial staff in content areas of news, sports and entertainment.
- Edited photos and created graphics for publication.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Fact-checked videos and articles before publishing.
- Wrote, edited and produced stories for multiple platforms, including Internet and digital channels.
Workshops
RNTC (Radio Netherlands Training Center):
- Reach your audience with Storytelling – December 2018 – Lebanon
- Design and brand consistency – November 2018 – Netherlands
- Bootcamp campaign – July 2017 – Netherlands
- Digital safety and security – July 2017 – Netherlands
AUB (American University in Beirut):
- Digital journalism in sensitive countries – December 2017 – Lebanon
AECID (Spanish Agency for International Development Cooperation – Spanish TV):
- Media and Democratization – May 2017 – Madrid
- Media and Democratization March 2017 – Jordan
Education
bachelor’s of Media: PR & Advertising, 10/2014
Damascus University – Damascus, Syria